“No Malarkey!” and no fear, Dear Reader, that this week’s blog is political.  Instead, Joe Biden’s new campaign slogan got me thinking about how much words matter.  If a candidate is looking for young voters, “No Malarkey” is a slogan that isn’t going to grab anyone under, say, the age of 60.  

Words Matter!

Look at it this way:  if you want to come off as the bees’ knees rather than a fuddy duddy, lose the fusty slogan.  “Malarkey” is old hat and reinforces the notion that you’re a geezer.  And by the way, Joe, only an eejit would suggest families sit around listening to a record player together in the evening–but at least you didn’t call it a Victrola.

I spend a lot of time figuring out “keywords” for my blogs—short words or phrases that will draw readers in.  They are the search engine equivalent of campaign slogans. I can check my blog’s weekly statistics to see how many people have visited the site based on the blog’s title.  (No surprise that anything containing the word “Cats” is a sure winner.) I wonder what keyword test “No Malarkey” passed.

I did have a lot of fun researching old-fashioned slang. Here are a few more doozies that I came up with that I couldn’t manage to work into the narrative but think you will enjoy:

Gobbledy gook (double-talk); nincompoop (dopey person); codger (another word for geezer); beauty parlor (hair salon); floozie (“cheap” woman); mortified (embarrassed to death).  Most of these words are insulting, which might lead one to put on a puss face (pout).  Coincidentally, this screed may lead some to think I am a Holy Joe (self-righteous person).

Have a good week!

Photo by Brett Jordan via Unsplash.



About Alexis

Alexis Rankin Popik, author of Kiss Me Over the Garden Gate, is an award-winning short story writer whose work has appeared in The Berkshire Review and Potpourri Magazine. She has penned numerous articles about local history that have been published in Connecticut Explored and the University of Connecticut School of Law and The Hartford Seminary publications. A former union organizer, Popik traveled the country educating shipyard workers about health and safety and founded a labor-management health plan before turning to writing fiction full-time. She lives with her husband in New England.
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